Digital Marketing Automation Manager

John Hancock is seeking a   Digital Marketing Automation Manager   to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical   expertise , and operational excellence.   Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and   optimize   marketing operations. The role combines strategic planning with hands-on   expertise , translating business   objectives   into automation solutions that improve customer   experiences , drive measurable outcomes, and enhance our marketing technology capabilities.   This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience.   Why this role matters:   As customer expectations continue to evolve, personalization, automation, and data-driven engagement have become critical enablers of business growth and customer experience.   This role helps advance John Hancock's digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.   The Digital Marketing Automation Manager serves as a strategic partner in translating marketing strategy into execution, helping deliver more relevant, measurable, and impactful customer experiences.   Position Responsibilities: Marketing Automation Strategy & Leadership   Help shape and evolve marketing automation, personalization, and customer engagement capabilities by   identifying   opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies   Serve as a strategic advisor to cross-functional stakeholders, helping translate business   objectives   and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities   Promote innovation and continuous improvement by evaluating emerging   MarTech   trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities   Platform Ownership & Architecture   Serve as   an   enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices   Define and   maintain   marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk   Partner with Technology and   MarTech   teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies   Personalization, Journeys & Customer Experience   Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences   Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels   Design and oversee the implementation of complex, high-impact automation programs that require advanced technical   expertise   and cross-functional coordination   Measurement, Governance & Operational Excellence   Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.   Promote operational excellence through strong governance, including data quality, privacy, compliance, QA, documentation, and marketing automation best practices, while supporting scalable communication planning and email calendar management processes     Required Qualifications: 5 -10   years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines    Deep   expertise   administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization    Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability    Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design    Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments    Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making    Experience managing   integrations   between marketing automation platforms, CRM systems, customer data platforms, and related   MarTech   solutions    Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment     Preferred Qualifications:   Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP),   Adobe   Experience Platform (AEP), Adobe Analytics,   or   Adobe Target   a plus    Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems   Adobe Marketo Engage Certification and other relevant Adobe certifications   Experience   establishing   platform governance frameworks, operating models, or centers of excellence for marketing technology   Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies   Working knowledge of APIs, HTML, CSS,   Velocity Scripting ,   or related technical concepts   Experience within financial services, insurance, healthcare, or other highly regulated industries     When you join our team:   We’ll   empower you to learn and grow the career you want     We’ll   recognize and support you in a flexible environment where well-being and inclusion are more than just words     As part of our global team,   we’ll   support you in shaping the future you want to see   #LI-Hybrid #LI-JH The role being advertised is an existing vacancy. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html . Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodat