Customer Tech - Adobe - Senior - Braze - AJO Developer

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.          Position  :  Braze Consultant / Senior Consultant   Experience  :  2–6 Years   Role Overview   We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.     Key Responsibilities   Braze Platform Implementation Configure and manage Braze environments. Build customer engagement campaigns and journeys. Develop and maintain Braze Canvas and Campaign workflows. Configure triggered, transactional, and lifecycle campaigns. Implement personalization and dynamic content strategies.   Audience & Segmentation Create customer segments and audience rules. Configure user attributes, custom events, and catalog data. Support real-time audience activation. Design customer lifecycle and retention programs.   Omnichannel Campaign Execution Develop and execute campaigns across: Email SMS Push Notifications In-App Messaging Content Cards WhatsApp (where applicable)   Integration & Data Management Collaborate with data engineering teams for Braze integrations. Configure SDKs, APIs, webhooks, and partner integrations. Support data mapping and event validation. Troubleshoot campaign delivery and reporting issues. Ensure compliance with customer consent and privacy requirements.   Reporting & Optimization Monitor campaign performance. Analyze engagement metrics. Conduct A/B testing and experimentation. Recommend optimization opportunities based on data insights.     Required Skills   Technical Skills   Hands-on experience with Braze platform. Understanding of: Braze Canvas Campaigns Segments Catalogs Connected Content Liquid Personalization Experience with REST APIs and SDK integrations. Knowledge of HTML, CSS, and basic email development. SQL for audience analysis and validation.   Marketing Automation Knowledge   Customer Journeys Lifecycle Marketing Omnichannel Campaign Management Personalization Strategies A/B Testing Customer Retention Programs   Preferred Skills   Experience with CDPs such as Hightouch, Segment, Adobe RTCDP, or mParticle. Knowledge of mobile marketing concepts. Experience with Snowflake, Databricks, or BigQuery. Familiarity with CRM systems such as Salesforce or HubSpot.     Qualifications   Bachelor’s degree in computer science, Information Technology, Engineering, Marketing, or related field. 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations. Braze certifications are highly preferred.     EY | Building a better working world    EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.     Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.     Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.